Bring your direct mail to life ... in cyberspace!
Questions? We’ve got answers.
What exactly do you guys do?
We create cool, interactive, rich media microsites called RichLanding Letters. They work like this...
We set the mood and tease folks inside with a cyber ENVELOPE. We create a one-to-one relationship with a LETTER. We break out features and benefits in a SLIDE SHOW. We engage and stimulate with VIDEO. We reassure with a GUARANTEE or TESTIMONIALS. And, finally, we drive folks to take action with a compelling offer on our RSVP or ORDER CARD.
Sound familiar? It should.
That’s because we’ve carried over what works so well in the world of direct mail into cyberspace.
Why didn’t someone think of this before?
We ask ourselves that every day.
Woah! Why are your RichLanding Letters better than well-designed websites?
They aren’t. They’re different.
Websites are like carpet bombs. You spray everyone with the same information. Our RichLanding Letters are heat seeking missiles. They target a certain audience and create a one-to-one message in order to build a relationship.
It’s the difference between someone stumbling upon a three-panel brochure in a rest stop and receiving a direct mail package hand-delivered to their home, inviting them to personally accept your invitation to join an exclusive VIP Quilters Club -- written by quilters for quilters -- where they can save 75% on yarn, fabric, patterns, and lessons from master quilters ... if they respond within the next ten days, otherwise their invitation (including all discounts and privileges) will have to be offered to another quilter.
Now that’s one-to-one marketing!
In short, RichLanding Letters are another arrow in your marketing quiver.
But wait! There’s more.
In many companies, you practically need an Act of Congress to get significant real estate on the home page for your promotion or project.
Now -- voila! -- just plunk a small RichLanding Letter “banner ad” onto your website and watch your prospects enter your cool, new microsite and come out cheerfully humming, “It’s A Small World After All.”
Can I use the winning direct mail creative I already have kicking around somewhere?
Sure. Smart direct response is about using those themes and ideas that have proven to work for you in the past. We’ll figure out how to pour your existing assets -- images and text -- into our RLL template so it works.
What if I want you guys to write and design everything from scratch?
Oh, well. Just give us enough time to cancel our yoga class.
Incidentally, if we have the opportunity to make you an RLL, you’ll quickly realize the creative team behind your RichLanding Letter is made up of the most accomplished names in direct response marketing. Guys and gals who inspire awe in doe-eyed interns and are considered living legends in the industry.
Check out our Mother Ship for a sense of just how good we really are.
How will my new RichLanding Letter get where it’s going?
You have a few options.
Some clients like to use them as landing pages for their paid google search ads.
Some clients like to use them as part of an email campaign.
Some clients like to attach them to banner ads (we affectionately call them cyberlopes) either on their own site, or someone else’s.
And, of course, you can also send your customer or prospect a personalized URL (PURL) in a direct mail package which they would then enter into their browser manually.
Do you use web analytics to measure the response?
Hey, we’re direct marketers. We’re not just building cool websites and going out for a beer. We’re creating organic living campaigns that measure response and improve over time like some cyberborg.
Since response on the web happens in real time, this requires fleetness of foot and nimbleness of mind, so you can fine tune and adjust on the fly.
We use a variety of web tools to measure, analyze, and optimize our RichLanding Letters, so we can keep improving the results.
Will my new RichLanding Letter live on my server or yours?
We’ll host your RLL on our servers and securely pass any data or credit card information seamlessly to you. (We don’t keep or hold onto any sensitive data.)
Obviously, our developers will need to talk to your IT people to make all this happen.
Do you have a trademark and patent for your new invention?
Yes. RichLanding is trademarked. The patent is pending.
Okay, say I’d like to talk to you guys about making me a RichLanding Letter. How do I get started?
Well, first Make Contact.
We’ll be delighted to hear what you’re up to and to see how we can help.
Josh C. Manheimer
Norwich, Vermont
VERMONT HEADQUARTERS
1067 Turnpike Road
Norwich, VT 05055
802-526-2201
© 2009 RichLanding, LLC. All rights reserved. Patent Pending. Privacy Policy
A division of J.C. Manheimer & Company, Ltd.