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Bring your direct mail to life ... in cyberspace!

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We are an interactive, direct marketing agency.

      

We create cool, interactive landing pages that use the time-tested methods of direct mail along with cutting-edge rich media to help you generate a jaw-dropping response.   ☛Make Contact...


Dear Friend,

 Whew! You made it. Welcome To Our New Invention! Well, welcome to the website that talks about our new invention.

 We call it a RichLanding™ Letter. That’s
 because our RLL starts with what is intuitive
 about direct mail -- envelopes, letters, 
order cards -- and then adds the “Wow!” 
features of rich media -- slide shows, 
video, 3-D -- to engage and stimulate.
 Also the familiar envelope/letter format makes for easy navigation. You instinctively know where to go and what to do.

What Makes Our RichLanding Letters So Special? 

 In direct mail, we learned long ago that some folks are readers and naturally gravitate to the letter first. Others are more visual and prefer to see what is going on with a brochure. And finally others like to get to the point -- what’s the offer? 

 By taking advantage of this natural instinct people have to poke around and absorb information at their own pace, you can ensure your audience will come away satisfied from their experience.

 Pay close attention and you’ll see how 
we set the mood and tease folks inside 
with an ENVELOPE. We create a 
one-to-one relationship with a LETTER. 
We explain features and benefits in a 
SLIDE SHOW. We engage and stimulate 
with VIDEO. We reassure with a 
GUARANTEE or TESTIMONIALS. And, 
finally, we drive folks to take action with a compelling offer on our RSVP or ORDER CARD.
 
Test Offer, Copy, Design
Before You Mail!

 Which creative strategy will work best? Should you go with the photo of the beer can up the chicken’s butt? Should you offer three years for the price of one? Should you lead with the letter from the accountant?
 
 Why not find out the answers to these 
vital questions BEFORE you go in the mail? 
Nothing mimics a direct mail package 
better than our RichLanding Letter. And 
you’ll get the answers to your questions in 
real time!
 
Are You Driving Your Prospects Online
Or Crazy?

 Why not replicate your direct mail package online with a RichLanding Letter microsite so there is no visual disconnect? 
 
 That way, your prospects can finish what they start. There is no jarring cognitive dissonance. And you don’t have to re-tool your entire website.

Do We Have To Get So Personal? 

 If you have the data and folks have opted-in, well, why not? Personalization works. 

 Letters addressed directly to your
 recipients create a one-to-one
 communication that can speak in their
 vernacular and get them to cheerfully
 nod their heads in agreement with your
 offer.

 Pre-populated forms eliminate the need for anyone to type. All they do is click, “SUBMIT!”

 Personalized URLs (PURLS) can drive your prospects to a private viewing of the RLL microsite you’ve created just for them.

Analytics, Yumm!

 Of course, we can not only track results in
 real time with analytics and optimizer
 applications, we can generate powerful reports,
 gaining immediate insight into the effectiveness
 of your campaign.  
 
 For you marketing guys who like to know
 what’s going on 24/7, it’s a day at the beach!


Who will create your new RichLanding Letter?

 The best in the business. Over the years we’ve crafted some of the most successful packages in the history of direct response marketing. 

(Visit our Mother Ship for a robust tour of all our winners.)

 You’ll see we’ve had a five-year control
 for Popular Mechanics, an eight-year
 control for The N.Y. Review of Books,
 and a ten-year control for 
Writer’s Digest. 

Our launch for Story magazine pulled 14%. Our package for Cooking Light grossed 10.55%. Our winner for DoubleTake doubled anything they had ever stuck in a mail sack. 

And, oh, our recent launch for Mary Jane’s Farm . . . is pulling over 10%! 
 
 In short, we’re pretty good at our day job. 

 Cordially,
 
 Josh C. Manheimer
 
P.S. If you’d like to know more about our RichLanding
Letters and what it will take to get one up and 
running for you, why not ... Make Contact? 

We’d love to hear what your project is about, brain
 storm a little, and see if we can help.http://directmailcopy.comContact.htmlshapeimage_9_link_0shapeimage_9_link_1
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